Insights Hub

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  Foresight Publication

  What changing attitudes on college mean for the workforce

  Will tomorrow’s teens give higher education the old college try? Ipsos’ Jennifer Torgersen discusses what today’s youth are saying about their plans for the future and what it means for brands and businesses.

  02.12.23
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  Foresight Publication

  Why gaming culture needs to evolve for everyone

  A half-century on from the earliest arcades, gaming is less a subculture than a mass culture. But many young people also see the need to change that culture, says Ipsos’ Chris Hoffman.

  02.12.23
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  Foresight Publication

  How a new mindset is taking shape among young startups

  Newlab’s Justin Massa explains how unpredictable forces like artificial intelligence and climate change are shaping teen perspectives on entrepreneurship, employment, and everything in between.

  02.12.23
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  Foresight Publication

  How AI will globalize the creator economy

  Artificial intelligence will supercharge youth creativity and forge new relationships in an increasingly interconnected world, says YouTube’s Kaley Mullin.

  02.12.23
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  Foresight Publication

  Teen and brand relationships might stay complicated

  With a camera and screen in every pocket, today’s global media landscape is more dispersed than ever. YouTube’s Robin Watson thinks that trend will only continue, with teens forming stronger ties to brands and content creators alike.

  02.12.23

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  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Foresight Publication

  How fragmented youth identities will shape brand strategy

  Teens’ relationships with entertainment platforms are shifting as rapidly as their sense of self. But for the brands, content creators, and institutions that embrace change, tomorrow’s media landscape will be a “playground of opportunities,” says Paramount Advertising’s Shivani Gorle.

  02.12.23
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  Foresight Publication

  How to fill gaps in teen mental health and social media research

  Growing up has never been easy — but the digital age makes it more complicated. Barb Solish, national director in the Office of Innovation at NAMI, thinks that when it comes to teen mental health, research is needed to get the full picture.

  02.12.23
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  Foresight Publication

  Teen futurist horoscope

  The stars have aligned: Check out our horoscope to see what the future may hold!

  02.12.23
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  Foresight Publication

  Teens aren’t what you think anymore. Here’s why you need a new playbook

  Today’s teens are coming of age in a fast-changing world, and they’re doing it differently than teens of the past. What the Future editor Matt Carmichael discusses the life stage shifts, anxieties and hopes that will define the teenage years in the decades to come.

  02.12.23
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  Polling Survey

  For COP28, here is what you need to know about public opinion on climate change

  Below are five charts on the worsening climate disaster, where the American public stands on climate change, and how missing COP28 might affect Biden’s reputability on the environment

  01.12.23
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  Polling Survey

  Nearly 1 in 3 Americans report being a victim of online financial fraud or cybercrime

  New Ipsos poll, on behalf of Wells Fargo, finds about half guess they could be a victim of online fraud in the future, yet most feel confident about the steps they’re taking to avoid that

  01.12.23