Insights Hub

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  Foresight Publication

  How platforms can boost social authenticity and engagement

  Of all the metrics monitored by social media platforms, Snap’s Alex Dao thinks one is underconsidered: happiness. By blending AR and user creativity, platforms can produce new opportunities for it.

  06.13.24
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  Foresight Publication

  How AI evaluations will support smarter marketing spending

  Human evaluation is the gold standard for creative testing, but comes with logistical challenges. AI-powered tools could help brands close that gap, says Ipsos’ Lisa Zielinski.

  06.13.24
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  Foresight Publication

  Why advertising will still need human creative directors

  As partner and executive creative director at the influential ad agency Mischief, Bianca Guimaraes keeps a close eye on the future. She thinks AI has its uses — but it could also put a premium on human ingenuity.

  06.13.24
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  Foresight Publication

  Why understanding and empathy inspire better ads

  Marketers need to make ads that people can relate to — but they also need to get their attention in the first place. Ipsos’ Rachel Rodgers explains how empathetic advertising can strike that balance.

  06.13.24
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  Foresight Publication

  Future Jobs to Be Done

  People don't buy for the sake of buying — they spend to get a job done. Ipsos Strategy3's Matt Palmer explains how consumer needs could evolve in an AI-powered future.

  06.13.24

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Consumers Publication

  What the Future: Shopping

  Revisit our foresight webinar exploring how spending (and saving) will evolve in a revamped economic and retail landscape.

  06.12.24
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  Society Survey

  Most Americans feel fake news will be a big problem in the 2024 Presidential election

  Meanwhile, just one in four Americans say they are following news around the 2024 election very closely

  06.11.24
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  Polling Survey

  The impact of Trump’s guilty verdict

  Below are five charts on how indicators like presidential approval and betting odds have (or haven’t) changed post-conviction

  06.07.24
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  Society Publication

  Explore your consumer’s universe with artificial intelligence

  InnoExplorer AI: Discover Ipsos’ game changing GenAI solution for product and service development.

  06.07.24
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  Healthcare Publication

  A Dose of Digital: Can Pharma Make DTx a Healthy Business?

  Digital therapeutics (DTx) are emerging as a potential game-changer in healthcare, offering evidence-based digital interventions to help prevent, manage, or treat specific conditions.

  06.07.24
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  Consumer Behavior Survey

  We are hopeful for our future. But the future? Not so much.

  Most Americans are hopeful about their financial situation in the year to come, according to the Ipsos Consumer Tracker. But that optimism ends when it comes to their political future.

  06.06.24