Insights Hub

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  Society Survey

  Gen Z: Key takeaways, data, and strategic insights

  Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals

  03.05.26
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  Polling Survey

  Inflation remains front of mind for Americans, as few see a booming economy

  Findings of a Reuters/Ipsos poll conducted between February 18-23, 2026, among 4,638 Americans

  03.03.26
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  Society Survey

  Artificial Intelligence: Key insights, data and tables

  Here’s what business leaders and policymakers need to know about AI and its uses in entertainment, healthcare, politics and more

  03.03.26
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  Consumer Behavior Survey

  Americans have mixed and contradictory views on obesity

  A growing majority of Americans (74% up from 66% a year ago) see new medications showing potential to treat obesity, according to new data from the Ipsos Consumer Tracker.

  03.02.26
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  Consumer Behavior Survey

  What are Americans willing to give up? Booze tops the list

  About four in ten (38%) said they gave up something during the past year, whether for religious reasons or Dry January, according to new data from the Ipsos Consumer Tracker.

  03.02.26

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Consumer Behavior Survey

  Most Americans drink caffeine daily, but it’s not just coffee

  Three in four Americans say caffeine is needed to get them through the morning, and half say they need it to get through the afternoon, according to new data from the Ipsos Consumer Tracker.

  03.02.26
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  Consumer Behavior Survey

  More Americans are feeling ‘comfortable’ economically, as fewer believe prices have risen

  More Americans are feeling “comfortable” with their economic situation since this time last year

  03.02.26
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  Consumers Survey

  The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

  The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.

  03.02.26
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  Society Survey

  Health and Wellness: Data, insights, and solutions

  What do people want from their health and their healthcare? And from telehealth to public health policy, how is that changing? Here’s Ipsos’ top insights on these issues and others.

  03.02.26
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  Society Survey

  Retail, food, and beverage: Essential data and insights

  From subscription services and e-commerce to tariffs and boycotts, the ways we shop and spend are in flux. Here’s Ipsos’ top data and analysis on what you need to know.

  03.02.26
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  Polling Survey

  More Americans disapprove than approve of U.S. strikes against Iran

  Public split on whether President Trump’s willingness to use military force strengthens U.S. standing in the world

  03.01.26