Insights Hub

All content

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  Society Survey

  Artificial Intelligence: Key insights, data and tables

  Here’s what business leaders and policymakers need to know about AI and its uses in entertainment, healthcare, politics and more

  04.16.26
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  Brands Events replay

  Real Reality: Connecting with people to power brand success

  Join us as we explore how you can harness the power of human insight to tailor your products better and connect with audiences looking for relatable brands.

  04.15.26
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  Consumer Behavior Survey

  Americans are seeing more sales, and also looking for more ways to pay over time

  More Americans (35% up from 29%) say they are more likely to shop with places that offer buy-now-pay-later options, according to the latest data from the Ipsos Consumer Tracker

  04.14.26
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  Consumer Behavior Survey

  Only half of Americans can answer, 'what’s your sign?'

  Americans over the age of 55 are the only age group to have a majority who know their astrological sign, according to new data from the Ipsos Consumer Tracker

  04.14.26
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  Polling Survey

  Many Americans skeptical that U.S. military action in Iran has been worth it

  Ipsos Iran War Tracking Poll

  04.14.26

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Consumer Behavior Survey

  World War III is Americans' new top apocalyptic worry

  Since last year, there's been a 5-point jump in Americans fearing World War III, followed by an equal jump in those fearing total economic collapse, according to new data from the Ipsos Consumer Tracker

  04.13.26
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  Consumer Behavior Survey

  Half of Americans report being a victim of a scam or identity theft in the last year

  The number of Americans who say they have been the victims of a scam has increased 10 points in the last year, according to the Ipsos Consumer Tracker

  04.13.26
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  Consumer Behavior Survey

  Generative AI use is getting more mainstream in America

  More people are using AI tools, and the number of those using them often is on the upswing, according to new data from the Ipsos Consumer Tracker

  04.13.26
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  AI Survey

  Half of Americans report using AI services, with information and productivity leading use cases

  New Epoch AI/Ipsos poll reveals high AI engagement, diverse use cases, and emerging workplace integration

  04.13.26
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  Politics Survey

  Latest U.S. opinion polls

  What are the data and trends shaping America today? Explore our latest opinion polls to learn more.

  04.13.26
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  Consumers Survey

  The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

  The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.

  04.13.26