ARF: How to Win an ARF David Ogilvy Award

The David Ogilvy Awards are unique because they honor not just creativity or effectiveness, but how research and consumer insights are key drivers in creative strategy, with results to show for it.

Join us to hear from the Awards Jury on how to improve your technique in crafting an ARF David Ogilvy Award application. By attending, you’ll learn how to uncover and articulate the powerful human insights that drive winning campaigns and how to present them with clarity, simplicity, and credibility so they stand out in jury review.

Panelists will discuss their favorite past winning campaigns, address misconceptions, and share their POV on the critical elements to successful work. You’ll leave with a sharper framework for connecting research, strategy, creative execution, and results into a compelling, award-worthy story.

Join us!

Speakers:

• Lindsay Franke, Group President & US ExCo, Ipsos (Moderator)
• Kerry Benson, SVP Creative Strategy, Kantar
• Ed Gunn, EVP Strategy, Mischief @ No Fixed Address