Forward Passing Passions
MediaPost blog published January 30 — As marketers focus increasing attention on the growing economic clout of Millennials, an in-depth understanding of the family dynamics in Millennial-led households is critically important.
This post, authored by Donna Sabino, Senior Vice President of Kids & Family Insights with Ipsos MediaCT, discusses how Millennial parents' leisure-time activities influence their children's media behavior — as well as how Millennial parents' gender impact the interests they share with their children.
