American Family Media Experiences 2020
American families are exposed to more and more media choices to build their family lives around. Findings from Ipsos’ newly released Kids and Family in the Media Survey (formerly the LMX Study) reflect the evolution of the American family through the lens of the media they consume today. In an age when content is everywhere and new media forms, platforms and technology are introduced regularly, families bring in the old and the new to find balance in this unique era of choice. There are lots of implications for Marketers about finding the right moments and touchpoints to reach and add value for families.
View our recently recorded webinar featuring trends in the American family’s media experience, going into 2020:
- American families prefer options when it comes to their media experience: their Live TV vs. streaming subscription choices
- They are always on, literally: how they go online and the devices they choose to do so and the activities they do on those devices
- It’s about the play, and not the games: the evolution and continued role of play in family life
- Children have a voice in the American household: how kids impact family choices
For more on this topic, please read eMarketer’s article How Could Disney+ Reshape Kids’ Digital Video Consumption?
