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How social media can help curb loneliness
Martha Vences-Nieves is a mother of 10-month-old, fraternal twin boys and is in the process of getting a divorce. The 42-year-old Chicagoan knows some people who live in her condo building and spends time with friends and family. But she sometimes feels loneliness. She feels most isolated when she’s at home.
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How Super Mario can help you understand behavioral science
For anyone who wants to learn more about customer experience and behavioral science, video game legend Super Mario is a great metaphor.
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Global Consumer Confidence Ticks Up To 50.7
This May sees the Global Consumer Confidence Index rise by 0.4 points
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The Evolution of Shopper Behavior
Sales success can be achieved by gaining a holistic view of consumers' path to purchase, the dynamics of online behaviour, and combined with tactical research.
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[WEBINAR] Behavioral Science Principles for Better Digital Advertising
Join us for a complimentary webinar as we outline three principles from behavioral science that enable brands to provide a consistent and powerful message across different media and markets.
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Most Americans Say That the Design of a Product’s Packaging Often Influences Their Purchase Decisions
Products Packaged in Paper/Cardboard Perceived as Being More Attractive and Higher Quality by Roughly Two Thirds
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Steering digital messaging with behavioral science
Discover how brands in the information overload era can appeal to the basic human processes that govern decision-making.
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Ipsos Affluent Intelligence announces the release of Ipsos Affluent Digital Audiences
Brands, publishers and media agencies can now target influential audiences identified by the preeminent study of affluent Americans.
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[WEBINAR] Driving Business in an Age of Uncertainty
Are you prepared for the ‘new normal’, while our world is being re-shaped by long-term cultural change driven largely by generational replacement?
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Global Consumer Confidence Index Continues to Rise
This month's global consumer confidence reaches 50.9