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Market Essentials: Did You Know?
In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviors.
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One in three Americans say Halloween is their favorite holiday
About half of Americans say they look forward to trick-or-treaters, according to the Ipsos Consumer Tracker. Just 22% say they are buying more candy this year (half disagree, one in three disagree strongly).
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Obesity Week
This is a conference that encompasses the full spectrum of obesity science: from basic science research, to translational research and clinical application, to public policy; from diet, exercise, lifestyle, and psychology to medical and surgical interventions; from pediatric to geriatric to underserved populations.
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One in three still say corporate DEI stances make them more likely to purchase
The number of Americans is rising who will make a purchase because of corporate DEI policies, according to the Ipsos Consumer Tracker
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More Americans think news organizations can take an unbiased stance
Americans have a small, but growing, confidence that the average person can tell the difference between news and opinion content, and a continued high confidence (62%) that we can personally tell news from opinion, according to the Ipsos Consumer Tracker
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Are Americans privacy nihilists?
A sizeable majority of Americans (85%) say that they “just assume companies are always tracking data about me,” according to the Ipsos Consumer Tracker
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Investing seen as best way to build wealth, but homeownership is safest
Almost half of older adults list investing as one of the best ways to build wealth, and four in ten say home ownership is a top way to build wealth, according to the Ipsos Consumer Tracker. Younger age groups are much more divided: Among 18- to 34-year-olds, just as many cite being an influencer (17%) as owning a home (18%).
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Building Belonging: A Discussion on Digital Community and Connection
What makes a digital community thrive?
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Building Belonging: The Meaning of Digital Community & Connection on Roblox
Watch a discussion on community, belonging, and connection online and what it means for brand marketers.
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Ipsos Core Political Survey: Presidential Approval Tracker October 2025
The October Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today. Political extremism is the top concern, followed by the economy and immigration. Perceptions of the direction of the country remain stable, but pessimistic. President Donald Trump’s approval rating holds steady, driven by strong support among Republicans.