Search
-
Ethnography
Ethnography is a qualitative research technique, characterized by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
-
Insight Cloud
Insight Cloud is an ‘always on’ socialized intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialized and activated.
-
Affluent Americans: 7 Predictions for 2017
Do you want an industry-leading perspective on what 2017 will hold for Affluent Americans, with a particular focus on the emerging trends that offer the biggest opportunities for media and marketers?
-
Device Agnostic
A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).
-
Diamonds are No Longer Forever: Putting Emotion to Work for your Brands
How can brand campaigns today leverage the interplay of attention, memory and emotion to influence people’s choices?
-
A Playbook for America’s Most Popular Sport
Although baseball is traditionally Americans favorite pastime, football is the most popular in the U.S.
-
Brands Don't Buy Brands — People Do
Brands exist in a constantly changing world and, at the same time, human behavior is undergoing a revolution — which makes it challenging to manage a brand.
-
How Do You Enjoy Summertime?
The latest U.S. Ipsos Omnibus survey shows what Americans think is the best type of vacation and what they desire for outdoor living space.
-
Ipsos Connect Hires U.S. Strategy Leader
Sherrill Mane to Help Ipsos Clients and Research Teams Excel at the Intersection of Media, Advertising and Technology
-
Connected Health: Coming, Ready or Not
Who is using a connected health device and why? Who or what is really influencing uptake? How do doctors, patients and the general public perceive the future of connected health...?