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Two in three parents of kids ages 5-11 plan to vaccinate their child when it’s approved
New poll finds that for hesitant parents, many of whom are unvaccinated themselves, concerns about side effects and long-term unknowns top the list
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Majority of Americans agree the U.S. should honor treaties with Native Americans
Nearly half of Americans live in the same area they grew up in
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Polling Ranked Choice Voting Elections
For the first time in its history, New York City voters cast their ballots in the June primaries using Ranked Choice Voting (RCV).
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Among MLB fans, the Dodgers are slightly favored to win the World Series
As fall gets underway, we look at which baseball teams fans of the MLB feel will win the World Series.
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The Diagnosis: Pharmaceutical Advertising is Still Advertising
DTC ads tend to break through more than the average ad, but brands should be wary of getting lost in a sea of sameness.
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
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Doctors are the most trusted profession in the U.S. and across the world
No people trust their military more than Americans do; trust in teachers steady globally but lower in the U.S. than before the pandemic.
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Ipsos clients honored for research in advertising
Advertising Research Foundation highlights campaigns by STEGLUJAN/Merck, Stella Artois and Gardasil 9/Merck.
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Cliff’s Take: Checking in on our collective mental health
Our emotional well-being took a hit at the same time that social bonds eroded.
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Cliff’s Take
Read this week’s analysis and observations on public opinion trends exploring topline trends to lay out the forces that are really shaping our society and our future.