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Remote workers value access to good services and proximity to family in the communities they live in
Most also feel they are appreciated by their colleagues and have a healthy work-life balance
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Ukraine and Russia's brands one year later
On the one-year anniversary of Russia’s invasion of Ukraine, Ipsos polling data and the 2022 Anholt-Ipsos Nation Brands Index showcase current global perceptions and where the nations’ brands stand today.
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Sustainability Advertising: How empathy and credibility can help you get it right
We go under the hood with seven in-market ads to help brands understand how to craft successful sustainability messaging with a blend of empathy and believability.
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[WEBINAR] A New World Disorder: Opportunity in a Polycrisis
In this can’t-miss webinar, experts from Ipsos Strategy3 and the Ipsos Trends & Foresight Lab will share key takeaways from Ipsos Global Trends 2023
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THE QUIRK’S EVENT 2023: Chicago
Please join Ipsos in Chicago to hear more about A New World Disorder: Opportunity in a Polycrisis.
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Adding AI to ads, search and social media drastically lowers Americans’ trust
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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Trump leads the Republican Primary field; Biden leads the Democrats
Reuters/Ipsos Poll: 2024 Primary Election Tracker, perceptions of Ukraine, university admissions, and the debt ceiling
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What the Future: Love
Revisit our webinar to hear insights on how brands can adjust their offers, services and messaging to recognize the changing landscape of love.
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These were the 8 best Super Bowl ads in 2023. Here's why, according to hard data from Ipsos.
Ipsos analyzed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.
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Love
The future of how and who people love, how they express it and how they navigate the functional constructs of love is shifting and will impact everything from housing and financial services to jewelry and retail and more.