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[WEBINAR] Bringing #CXDay to Hollywood
Have you ever been inspired by a particular movie quote? Join our complimentary #CXDay webinar for a fun-filled adventure overlaying famous Hollywood quotes with CX best practices.
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Why are Millennials skipping the baking mix aisle?
Baking mixes offer a convenient option for anyone seeking fresh-from-the-oven treats but lacking the time to bake from scratch.
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Affluent Millennial Men: The Grooming Paradox
Discover why the Affluent millennial man represents a rich opportunity—albeit fascinating challenge—for grooming brands.
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Parents’ Perspective on Back-to-School Shopping
In our latest Thought Starter, we examine how parents are planning to prepare their children for the school year ahead.
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Why Window Shopping Now Takes Place on Mobile Phones
It's a thing, whether summer, winter, back-to-school, or holiday shopping.
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Mystery Shopping in the Luxury Industry
Discover the techniques top-end retailers use to maintain an excellent Customer Experience and how Ipsos designs luxury mystery shopping programs that can benefit retailers of any calibre.
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Ipsos has reached an agreement with GfK to acquire 4 global divisions of GfK Research: Customer Experience, Experience Innovation, Health and Public Affairs
Deal strengthens Ipsos’ skills and talents in four key business areas
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Though 85% of Americans Say They Have the Knowledge Needed to Eat Right, Majority Obtain a Failing Grade on Fat IQ Test
Most Are Not Content with Their Current Weight, With Two Thirds of Americans’ BMI Scores in the Overweight/Obese Range
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Five packaging design trends that make you want to buy
Growing up, most of us were taught that it’s what’s on the inside that counts; we shouldn’t judge someone buy their looks, or a book by its cover. But, for most of us, when it comes to the products we buy, packaging matters.
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The Evolution of Shopper Behavior
Sales success can be achieved by gaining a holistic view of consumers' path to purchase, the dynamics of online behaviour, and combined with tactical research.