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Five packaging design trends that make you want to buy
Growing up, most of us were taught that it’s what’s on the inside that counts; we shouldn’t judge someone buy their looks, or a book by its cover. But, for most of us, when it comes to the products we buy, packaging matters.
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The Evolution of Shopper Behavior
Sales success can be achieved by gaining a holistic view of consumers' path to purchase, the dynamics of online behaviour, and combined with tactical research.
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Most Americans Say That the Design of a Product’s Packaging Often Influences Their Purchase Decisions
Products Packaged in Paper/Cardboard Perceived as Being More Attractive and Higher Quality by Roughly Two Thirds
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Flower Power!
In this article we discuss the influence of an in-store gift on emotional arousal and shopper behavior.
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Eight in Ten Americans Report Being Dissatisfied with How Their Body Looks at Times
Feeling Self-Conscious Especially Likely When Looking in the Mirror, Being at the Beach in a Bathing Suit, and Shopping for Clothes
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Nearly Half of Americans Report Having Flown on an Airline in 2017
Trended Results Show Travelers Continue to Be Satisfied with Their Flight Experience
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Most Americans Experience Feeling Dissatisfied with How Their Body Looks from Time to Time, Including Nearly Two in Five Who Feel This Way Whenever They Look in the Mirror
At Least One in Three Would Give Up Alcohol, Pizza, and/or Social Media if it Meant They Could Achieve Their Perfect Body Overnight
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The Business of Belonging
In this podcast and subsequent report, we learn more about a recent pop-up community study conducted by Ipsos for IBM iX exploring how technology influences human connectedness.
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Ipsos Launches Mobile Package Solution Driven by Behavioral Science
Ipsos’ latest approach is 100% mobile capable, device agnostic and part of their suite of package testing solutions
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The Yale-Ipsos Think Tank announces new member companies advancing the practical applications of behavioral science
MetLife, Johnson and Johnson, and Royal Bank of Canada Newest Members