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Ready or Not, Brands Must Adjust to a Hybrid World
Flexibility: see how Americans are thriving and why they expect more of it post-pandemic.
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Half of Americans have tried a new way to buy since the pandemic began
First-time use of services like grocery delivery, alcohol delivery and pre-ordered home goods have surged since Ipsos asked consumers at the pandemic’s start – especially among parents.
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How Car Advertisers Can Prepare for Electric Vehicle Fever
Update messaging. Stress substantial driving range. And boost emotional engagement.
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Yang holds a small lead in NYC mayoral primary, far from taking a majority
Spectrum News NY1/Ipsos poll shows voters unfamiliar with candidates, ranked-choice voting procedure
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How to be ready for the Big Reset in travel
While 2020 was very much a year of survival, there are several things travel- and hospitality-focused companies can do to attract and retain customers for a more successful future.
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How to get business travelers back on the road
There are two sides to the business travel incentive coin: incentives and rewards.
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Will luxury travel conquer its race issue?
African Americans still face demeaning and dismissive interactions when they travel, despite vows by corporate America in 2020 to address racism.
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What’s Next – Telecommunications New Consumer Mindsets
Leveraging behavioral science-driven mindsets is more important than ever – look to update your segmentation, create engaging digital and brick and mortar experiences, and connect offers on an emotional level.
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[WEBINAR] Car Wars: When Will Autonomous Win the Race?
In a new year with new priorities from a new U.S. President, we have already heard about support for electrification and focus on the reduction of vehicle emissions
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Assessing post-pandemic stickiness of product subscriptions
Product subscriptions have gained a new relevance during the pandemic, but will this behavior stick in a post COVID-19 world?