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CARD-Ipsos Dissertation Proposal Award Webinar
On March 22, CARD will be hosting a virtual seminar where the public can come and hear from the two winners to learn more about the future of marketing and where the applied research and decision-making field is heading.
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Why empowering intermediaries can help financial services companies in a challenging economy
Ipsos has devised proven methods to help businesses understand what it takes to maintain a successful B2B relationship with its intermediaries. Here are four core tenets.
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Remote workers value access to good services and proximity to family in the communities they live in
Most also feel they are appreciated by their colleagues and have a healthy work-life balance
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Ukraine and Russia's brands one year later
On the one-year anniversary of Russia’s invasion of Ukraine, Ipsos polling data and the 2022 Anholt-Ipsos Nation Brands Index showcase current global perceptions and where the nations’ brands stand today.
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Three in four Americans support national policies to reduce single-use plastic
Democrats and Republicans support national and local policies to reduce single-use plastics
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Cornhole and bowling are the sports most Americans played last year
New Ipsos sports poll also finds that Americans view player safety and injuries as the main issue facing the sports world today, but they also want games to continue, within reason, after a player’s injury
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Sustainability Advertising: How empathy and credibility can help you get it right
We go under the hood with seven in-market ads to help brands understand how to craft successful sustainability messaging with a blend of empathy and believability.
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[WEBINAR] Behavioral Science Insights for Healthcare Marketers
Join Ipsos Behavioral Science expert Micah Goldfarb, PhD, as he discusses several of the ways companies can leverage the insights gained from behavioral science research.
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Adding AI to ads, search and social media drastically lowers Americans’ trust
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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Trump leads the Republican Primary field; Biden leads the Democrats
Reuters/Ipsos Poll: 2024 Primary Election Tracker, perceptions of Ukraine, university admissions, and the debt ceiling