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Steep decline in consumer confidence on eve of Biden’s inauguration
Nearly half of Americans expect new stimulus to have a major impact on their finances
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Strong majority feel positively toward Biden’s inauguration speech
Ipsos snap poll finds bipartisan agreement in Biden’s speech and the challenges that lie ahead
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New Ways to Reach the Wealthy
The old ways of messaging to Affluents don’t work anymore. Marketers should focus on one mission: Messaging that makes people feel close to others.
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Is Party ID the only ID?
We’re reaching a point where we start to wonder if it’s possible for Americans to see beyond party affiliation and its tribal cues on any topic.
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Why Party ID is the only ID in Today’s Democracy
Ipsos’ What the Future report asks if there's a path forward for our divided democracy
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Consumer confidence still increasing despite U.S. Capitol riot and surge in jobless claims
Overall uptick in optimism belies a growing disparity among income groups
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More than half of Americans want President Trump out of the office before inauguration day
ABC News/Ipsos poll finds that majority fault Trump for rioting in D.C.
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U.S. consumer sentiment rallies
Purchasing confidence rebounds as federal coronavirus relief plan materializes