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What Will The American Pantry Look Like Post-Pandemic?
Puppuccinos? Ipsos identifies consumer trends that are likely to fade away - or stick!
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Consumer confidence hits new pandemic high
Sentiment shows forward momentum for the third-straight week
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Making the most of our regrets
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behavior.
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Electric Vehicles: Do Consumers Want Them?
Biden’s push for electric vehicles makes environmental sense, but Americans wants the cars to meet their needs.
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Beauty Buying Behavior: Decoded
Is retail therapy over? We share insights from the Beauty industry relevant for all marketers driving their omnichannel strategy.
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A year into the pandemic, here’s what food brands need to know
Read tips and new research about how the COVID pandemic is affecting consumers and what to do next.
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Cliff’s Take: Some Americans Are Ready To Dive Back In
Others want to take a more cautious approach.
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U.S. consumer sentiment gains strength
Jobs confidence increases as fewer doubt a prompt recovery once COVID-control restrictions are relaxed
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Want to Reach Consumers After COVID?
Referencing new pandemic adaptation research, we share insights to help business leaders anticipate what’s next.