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What a difference a (cresting) wave makes
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
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Conquering Complexity: The ongoing revolution in oncology biomarker testing
The clinical management of cancer patients has undergone a remarkable evolution in the last 15 years, with the concept of personalized medicine now well-entrenched in the treatment paradigm.
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What the Future: Wellness
Revisit our on demand webinar to hear exclusive new data, and expert interviews with CVS Health, Unilever, Lumen, and other players driving the future of wellness.
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COVID-19 exposes weak points in the medicine supply chain
Four in five physicians in new poll say they faced potential medicine shortages during the pandemic
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Ipsos MMA named a leader in Marketing Measurement and Optimization solutions
Forrester names Ipsos MMA a Leader in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022 Report.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organizations can ensure success.
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Ipsos collaborates with Temple University on Face Mask Research
The collaboration will generate industry-relevant insights about attention, emotion, memory and desirability for marketing, advertising, financial decision making and more.
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Advance or Retreat: Will Affluent Americans be Bullish in 2022?
Revisit our on demand webinar to hear the latest research on Affluents’ expectations for the new year, and what it means for marketers.
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Can the healthcare system support wellness — for us all?
The healthcare system is working to make wellness more equitable. Ipsos interviews U. Michael Currie, chief health equity officer at UnitedHealth Group, on ways healthcare organizations and providers can improve equity to better support individual wellness.
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How does diet impact wellness?
Ipsos spoke with Simone Pyle, an expert in the gut microbiome at Unilever, about how the foods in our diet and our “gut health” will play a bigger role in wellness in the coming years.