Artificial Intelligence (AI)

Humanizing AI, part four: How synthetic data accelerates innovation.

Ipsos' fifth annual AI Monitor reveals excitement and nervousness are now nearly equal worldwide, and often felt by the same people.

AI is transforming pharmaceutical commercial strategies. Discover how to harness its speed without falling into the confidence trap.

Five steps to scale social creative impact, not just volume.

Unlock deeper CX insights by leveraging unfiltered customer sentiment on social media and reviews.

Read more about why synthetic data requires a new, rigorous approach to measuring confidence and the Ipsos framework for recalibrating statistical methods.

We have launched the fourth edition of our Ipsos study, Global Voices of Experience 2026 which analyses the opinions of CX and EX professionals around the world. This study diagnoses the current state of experience management, identifies priorities and critical challenges, and forecasts future directions, including the evolving role of AI.

Valentine’s Day, Misfits, Culture… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Ipsos unveils myBVC AI, a generative AI assistant that promises to redefine real-time brand equity access.