Artificial Intelligence (AI)

Discover practical considerations for synthetic data in healthcare market research.

Read more about how artificial intelligence is reshaping the purchase journey.

In an era where artificial intelligence (AI) and tech giants dominate discussions, the Cannes Lions 2026 International Festival of Creativity reveals a paradoxical truth: it is humanity, not technology, that emerges as the most powerful lever for brands.

Refugees, Synthetic data, Energy … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

New Ipsos Synthesio solution delivers comprehensive AI search monitoring to help brands capture visibility in this critical consumer touchpoint.

Re-imagining Product Testing with Vision AI and AI Agents

By using AI-powered virtual consumers, digital twin models provide accurate predictions of product acceptance in mere hours, not weeks, allowing for the instant mass screening of product ideas.

Football, Pride, Digital Twins… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Unlock deeper CX insights by leveraging unfiltered customer sentiment on social media and reviews.