Advertising

Data will always be the foundation of our evidence, but we need to consider our experience to structure and interpret this raw information.

Discover how behavioral science is transforming touchpoint strategies across the customer journey leading to dramatic increases in performance.

Watch our on demand webinar for case studies, as well as advertising do’s and don’ts to avoid gender missteps in a time of shifting norms.

We passively tracked the biometric response of an audience as they watched the live game, the commercials, half-time show, and everything in between – and are sharing the results here.

Please join Ipsos for our next complimentary webinar featuring Ipsos behavioral science and shopper research experts who will discuss how behavioral science is transforming touchpoint strategies across the customer journey leading to dramatic increases in performance.

How do you talk about gender?

Please join Ipsos’ Tony Incalcatera at the Association of Magazine Media’s rebroadcast of groundbreaking research presented at the 2019 International Publishing and Data Conference.

As a corporate member, Ipsos is delighted to support the Advertising Research Foundation.

Please join Ipsos’ Virginia Lennon and Natalie Lacey who will be participating in the following panels during a two-day exclusive event hosted by The Female Quotient: