Advertising

Discover why it’s important to create advertising that is likable, differentiates with personality, and provides consumers a respite from their stressful lives.

Ipsos is proud to be once again sponsoring the 2019 David Ogilvy Awards – an evening dedicated to celebrating the extraordinary and/or creative use of research in the advertising development processes of research firms, advertising agencies and advertisers.

Discover just how much your advertising ROI can be impacted when a fan’s sport team is defeated.

Download our paper featuring results of a study commissioned by YouTube to prove and quantify additional lift for five possible video ad sequence structures.

Ipsos is proud to be a sponsor / author of the upcoming Effie Index Report – an annual ranking of the most effective advertising in America today.

Ipsos is delighted to be participating at Variety’s conference dedicated to the entertainment industry’s evolving brand and content strategies.

Discover how early communication research enables marketers to make more creative, bolder advertising… faster.

Ipsos repeats its unique contextual, biometric ranking

Does your media plan maximize value, or just cut costs? We share seven tips to optimize your budget.