Advertising

Media quality issues, including increased risk and fraud, are the top challenges in programmatic advertising for marketers

DTC ads tend to break through more than the average ad, but brands should be wary of getting lost in a sea of sameness.

The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.

Do social values, such as appeals to altruism, social justice, and sustainability in an ad impact consumers’ perception of the brand? If so, how and through which cognitive pathways, and for which population segments?

Why only some advertising gets talked about on social media and becomes famous

During this complimentary webinar, we will share data from a broad sample of consumers on topics at the intersection of equality and advertising.

The pandemic has affected everything from ads to fans. Here’s what Americans are watching for at this year’s Super Bowl.

Advertising Research Foundation honors campaigns by Tropicana, Meow Mix, Jif and more at first-ever virtual gala

Ipsos announces the launch of Creative|Spark, its new online solution to evaluate video creative, is live in 16 countries.