Advertising

COVID and the accompanying recession has only added to the disruption to audience analytics. Consumer behaviors have been in a constant state of flux, leaving marketers uncertain about how to deal with their attribution models.

Discover creative levers that deliver in-market effects and provides guidance on when creative testing is most valuable.

Hard data, from biometric monitoring to real-time surveys, tells us that these are the most successful ads of Super Bowl LVI

With ratings high, brands can expect to get good value for their airtime spend on TV’s biggest day

Media quality issues, including increased risk and fraud, are the top challenges in programmatic advertising for marketers

DTC ads tend to break through more than the average ad, but brands should be wary of getting lost in a sea of sameness.

The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.

Do social values, such as appeals to altruism, social justice, and sustainability in an ad impact consumers’ perception of the brand? If so, how and through which cognitive pathways, and for which population segments?

Why only some advertising gets talked about on social media and becomes famous