Affluent Survey

View this on demand webinar to hear recent research exploring the unpacked potential of American Affluent travelers

Brands, publishers and media agencies can now target influential audiences identified by the preeminent study of affluent Americans.

Affluent American Consumers Feel Good About Their Finances—and Conflicted About The Future Of America

A deeper dive into Affluencers’ lives can provide insights that lead to effective messaging, compelling products and user experiences, partnerships that add value, and efficient media.

Affluent consumers are more likely than non-affluent consumers to own and/or plan to purchase Smart Home devices in the next three months. However the most influential consumers of Smart Home products are Affluencers.

The “Affluencer” is an ultra-influencer who has spending power, expertise, is an early adopter, and shares their discoveries with their network. And in no category is the Affluencer more relevant than technology.

Survey Spotlights “Affluencers” – The Powerful New Target Group that Drive Purchases Across Categories

In this infographic, we explore the relationship between Financial Advisors and America’s Affluent.

It’s said that home is where the heart is. This is certainly true of America’s Affluent population, whose second largest expenditure overall is related to home and garden.