Artificial Intelligence (AI)

Lack of trust and lack of need are the main reasons people cite for not using AI more, according to the Ipsos Consumer Tracker.

The generational gap around AI persists — but Americans have grown more likely to think this technology can save them time at work, according to the Ipsos Consumer Tracker.

Discover Ipsos' pioneering techniques and frameworks for effective synthetic data boosting to revolutionize your data insights

Ipsos’ Emmanuel Probst, brand health expert, will be presenting fresh insights.

The third annual survey among 21 countries on experiences and future expectations of artificial intelligence (AI)

Join Ipsos at the Marketing Science Institute (MSI) and the Advertising Research Foundation (ARF) two-day forum exploring the frontier of AI’s impact on marketing.

Over the past two years, dozens of AI moderation platforms have entered the marketplace. Ipsos has assessed and worked with a large percentage of them, identifying clear strengths and weaknesses.

Re-imagining Product Testing with Vision AI and AI Agents

More Americans are using artificial intelligence chatbots compared to March, but the number of things people are using it for has declined, according to new data from the Ipsos Consumer Tracker