Brands


Trends & Prospective Publication

Navigating the changing dynamic of e-commerce and DTC relationships

We explore the changing dynamic for e-commerce and direct-to-consumer relationships, and offer tips for building and growing e-commerce brands.
Trends & Prospective Publication

How Legacy Brick-and-Mortar Brands Can Grow in a Digital World

With a third of consumers primarily shopping online, online sales have the potential to overtake brick-and-mortar retail sales by 2024.
Brands Webinar

[WEBINAR] Brand Hacks: Build Brands by Fulfilling The Quest for Meaning

Join us for a complimentary webinar as we share insights from Wall Street Journal bestseller Brand Hacks.
Brands Publication

Channel Performance Management

Read more about three focus areas to consider when measuring and managing channel performance.
Brands Event

ARF Cultural Effectiveness Council

With roughly 40% of employees considering leaving their jobs in the next year and a record 4 million people quitting their jobs in April 2021, many teams are facing capacity issues and many Diversity, Equity, and Inclusion efforts (DEI) are likely to slow.
Media Publication

Reaching and Researching the Changing Viewer

Revisit our Media Summit here – 21 experts, 5 sessions, 1 keynote – exploring the future of media and entertainment.
Brands Publication

The Pursuit of Happiness

Ask yourself: how can your brand implement a positive psychology?
Brands Event

TMRE / The Media Insights & Engagement Conference

Hosted by co-chair and Ipsos’ Audra Priluck, the conference features prominent brand and insights leaders sharing future trends in media, and strategies to overcoming challenges while harnessing new opportunities
Brands Event

ARF Creative Council

Join Ipsos’ Pedr Howard who will moderate a panel discussion about the role of AI in creative development research.