Brands

Join Ipsos’ Pedr Howard who will moderate a panel discussion about the role of AI in creative development research.

Will the cord-cutting unbundlers re-bundle? How can brands work in the new creator-driven ecosystem and measure success? Has brand creative evolved enough to take advantage of digital formats? And how will the metaverse reshape the way we are entertained?

Listen in to hear RBDR’s guest, Ipsos EVP Emmanuel Probst, discuss how society’s cultural changes have motivated varied established consumer brands, like Uncle Ben’s and Aunt Jemima, to replace their brand names and identities in order to extend the life of the brand

Revisit our recorded webinar to hear research on how Affluent Americans view the social policies of companies and the impact these programs have on perceptions and purchases.

Revisit our recorded webinar to better understand who Affluent African Americans are, and why their spending power makes them a critical component of every savvy marketing plan.

People are ready to lighten up, and there is a role brands can play in helping them.

Flexibility: see how Americans are thriving and why they expect more of it post-pandemic.

African Americans still face demeaning and dismissive interactions when they travel, despite vows by corporate America in 2020 to address racism.

Optimize audience reach for your show. Revisit our recorded webinar for content positioning research tips and insights.