Brands

The old ways of messaging to Affluents don’t work anymore. Marketers should focus on one mission: Messaging that makes people feel close to others.

New Ipsos poll, on behalf of Golin, shows brand involvement in political, cultural
events is a deeply partisan issue

How did brands do in 2020? We explore the power of distinctive assets, drama, context, simplicity and the brand’s role!

In a chaotic and unpredictable era, eight themes show how people adjusted to multiple crises in 2020 and offer valuable clues about the role brands can play.

In this complimentary webinar, we will share recent insights from Ipsos online communities and social intelligence addressing the relationship between personal values and brand perception.

Do advertisers need to prove their evolved media mixes and decisions, such as the value of new channels they relied on during the pandemic?

2020 is coming to an end, and the world is both hopeful and chaotic, especially after promising news about coronavirus vaccines.

Stay relevant. Without a deeper cultural understanding of your consumers, brands may struggle to build meaningful, authentic and intuitive engagement.

Hear why focusing merely on brand purpose is no longer relevant for consumers, and that the roles of corporates and brands are evolving in the eyes of consumers.