Brands

In this POV we share recent Ipsos research and suggestions for how brands can build even more value with their customers.

Learn more about the role of emotion in the dynamic processes of decision making, and how it informs a successful brand building strategy.

As back-to-school means back-to-screens for many kids, creative content and brands can expect growth opportunities to continue, if not accelerate.

Revisit our recorded webinar to hear new research quantifying kids’ content consumption habits, and the influence they have on households.

We all recognize that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?

Join Ipsos for an exclusive opportunity to hear more about our latest social intelligence offer in Brand Health Tracking – Brand Signals.

Read on to discover what the presence of election advertising means for traditional marketers.

Ipsos contributes to advertising guidelines and practical examples of effective marketing best practices that can be applied to your marketing programs.

New research confirms that podcasts are now emerging as an option to fill gaps in parenting and education as the pandemic continues. Read detailed results here.