Brands

As we move into the fourth quarter of 2020, parents and families are starting to think ahead to how to ‘do’ the Holiday season in an extraordinary year of pandemic and societal division.

Yes! Brands not only have an opportunity to support this vision, but also to shape it through actions and innovations that impact positive change.

Achieving brand growth in a mindful and mindless world.

In this POV we share recent Ipsos research and suggestions for how brands can build even more value with their customers.

Learn more about the role of emotion in the dynamic processes of decision making, and how it informs a successful brand building strategy.

As back-to-school means back-to-screens for many kids, creative content and brands can expect growth opportunities to continue, if not accelerate.

Revisit our recorded webinar to hear new research quantifying kids’ content consumption habits, and the influence they have on households.

We all recognize that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?

Join Ipsos for an exclusive opportunity to hear more about our latest social intelligence offer in Brand Health Tracking – Brand Signals.