Brands


Brands Publication

Can Brands be a Bridge to a Better Future?

Yes! Brands not only have an opportunity to support this vision, but also to shape it through actions and innovations that impact positive change.
Brands Publication

Dancing with Duality

Achieving brand growth in a mindful and mindless world.
Brands Publication

How brands can dodge fake news and become trusted sources

In this POV we share recent Ipsos research and suggestions for how brands can build even more value with their customers.
Brands Publication

The Role of Emotion in Human Decision Making: Implications for Brand Success

Learn more about the role of emotion in the dynamic processes of decision making, and how it informs a successful brand building strategy.
Media Publication

Back-to-Screens Accelerates Opportunities

As back-to-school means back-to-screens for many kids, creative content and brands can expect growth opportunities to continue, if not accelerate.
Brands Publication

Kids & Families in the Great Lockdown

Revisit our recorded webinar to hear new research quantifying kids’ content consumption habits, and the influence they have on households.
Brands Publication

The power of social intelligence and survey data to drive brand growth

We all recognize that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
Brands Event

[WEBINAR] Integrating social insight with brand health tracking

Join Ipsos for an exclusive opportunity to hear more about our latest social intelligence offer in Brand Health Tracking – Brand Signals.
Brands Publication

Advertising during election season? Here’s what you need to know

Read on to discover what the presence of election advertising means for traditional marketers.