Brands

Ipsos’ pre-game analysis of the strategies set to dominate the 2026 season

Understanding Brand Equity in Context provides the full landscape and can reveal new opportunities.

Innovation Reignited is a collaboration between Ipsos, Market Logic, and Alchemy-Rx, created to help leaders refocus on innovation as a core growth driver.

Being an American brand could come with challenges in international markets, according to Brand America 2025, a new 10-country survey from Ipsos.

For decades, American brands have been among the United States’ most recognizable and powerful economic and cultural exports. But shoppers from China to Brazil may now be rethinking that relationship.

A knowledge gap between brands and their target audiences is undermining marketing effectiveness. Deriving powerful insights from consumer data, rather than relying solely on surface-level information or personal intuition, is key.

Faster insights on the issues that matter

Hear more about how “Made in America” matters and how to leverage it effectively, and how to tap the nuances of the American Dream across different demographics to tailor your products, innovation pipeline and your messages.

Below are five charts on institutional distrust, the impact of words, and how Americans feel about brands and Pride Month