Consumer Behavior


Whatever the item, people don’t want to pay surge pricing for it

However, younger Americans are more willing to pay surge pricing than the general population, according to new data from the Ipsos Consumer Tracker

Hybrid work (and commuting) really seem here to stay

The number of employees who say their employers have set hybrid work guidelines has increased 9 percentage points in the last year, according to new data from the Ipsos Consumer Tracker.

The economics of your wallet are most important to Americans

Americans rank inflation their most important economic issue, followed by gas prices and interest rates, according to new data from the Ipsos Consumer Tracker.
Polling Survey

Why are Americans still so pessimistic about the economy?

Below are five charts on the economy, how Americans feel, and what a lagging economy might mean come November

One in five Americans plan to bet on the Super Bowl in 2024

Three in four Americans plan to watch the Super Bowl in 2024, and one in five plan to bet on it, according to the Ipsos Consumer Tracker

Why Americans' future economic expectations remain pessimistic

Continually rising prices and lack of trust in government are possibly keeping sentiment down

People are worried about the misuse of AI, but they trust it more than humans

Only 43% of people trust AI tools not to discriminate or show bias towards any group of people; however, they actually trust AI slightly more than they trust humans (only 38%), according to the Ipsos Consumer Tracker.

Gas prices are falling, and people are starting to notice

Gas prices are down over the last year, but more than half of Americans (56%) still erroneously think prices are going up, according to the Ipsos Consumer Tracker.
COVID-19 Survey

Are people finally returning to the office?

The number of people shifting from remote work to hybrid work has jumped, according to the Ipsos Consumer Tracker.