Consumer Behavior

A sizeable majority of Americans (75%) feel that it’s an important issue for brands to create digital experiences for people with disabilities, including 41% who say it’s very important, according to the Ipsos Consumer Tracker.

One in four Americans say they're using more coupons, according to new data from the Ipsos Consumer Tracker.

For the second year in a row, younger Americans are the only age group planning to spend more this holiday season than last year, according to the Ipsos Consumer Tracker.

People say it's important to support locally owned stores — but they also plan to shop mostly online this holiday season, according to the Ipsos Consumer Tracker.

The cost of housing has come up frequently on the 2024 campaign trail. The Ipsos Consumer Tracker takes a closer look at what Americans think.

Have Americans' housing preferences shifted since 2017? One pandemic and a few housing market cycles later, the answer is: not much, according to the Ipsos Consumer Tracker.

According to the Ipsos Consumer Tracker, many Americans — including a third of high earners — are increasing their spending on private-label products. Here are some reasons why.

Republicans and Democrats generally agree on at least one thing — that, as far as the economy goes, it matters who wins the election. But the latest wave of the Ipsos Consumer Tracker suggests that their outlooks diverge from there.

In an election this close, there’s bound to be a lot of anxiety. The latest round of the Ipsos Consumer Tracker looks at how that's impacting Americans' spending.