Consumer Behavior

Ipsos Consumer Tracker
Consumer Behavior Survey

Ipsos Consumer Tracker

Majority of Americans believe the government should restrict ultra-processed foods
of Americans with a household income under $50k say they’re concerned about affording their air conditioning bill
Environment Survey

Air conditioning: yet another thing impacting our budgets

The latest Ipsos Consumer Tracker details Americans’ use of air conditioning (and how they feel about its costs).
Chart showing that 58 percent of women say it's important to advance in their jobs, compared to 73 percent of men
Consumers Survey

Women have less desire to advance their careers. Why?

Three-quarters of men (73%) say it's important to advance in their career, compared to only 58% of women. Key among the reasons why: Work-life balance, according to the Ipsos Consumer Tracker.
Chart showing that 58% of Americans are hopeful that the U.S. will avoid a recession in the next year.
Consumer Behavior Survey

We are hopeful for our future. But the future? Not so much.

Most Americans are hopeful about their financial situation in the year to come, according to the Ipsos Consumer Tracker. But that optimism ends when it comes to their political future.
The New Era of Innovation
Innovation Publication

The New Era of Innovation

There's a new era of innovation, where humans and AI work in tandem, which promises a future filled with possibilities for creating extraordinary products that bring businesses even closer to consumers.
Navigating DEI during a period of high polarization
Polling Survey

Navigating DEI during a period of high polarization

Below are five charts on how Americans have become more tolerant, but polarized and how brands can navigate these waters.
Chart showing that two in three Americans plan to take a vacation to unplug this summer
Consumer Behavior Survey

Americans still want vacations, but will we take them?

Two in three Americans plan to take an overnight trip by car this summer, and half plan to take a domestic plane trip this summer, according to the Ipsos Consumer Tracker. But our data from past years shows people may not follow through with it.
40% of Americans aged 18-34 say they feel like they have enough saved in case something unplanned happens (i.e. home repairs, car repairs, etc.)
Financial services Survey

How younger Americans use credit cards to make ends meet

What the Ipsos Consumer Tracker reveals about how credit utilization varies by generation — and how it fits into the broader economic picture
61% of Americans say they have shopped in-person at a big box store (e.g., Walmart, Target) in the last week
Polling Survey

Store brands hold slight edge over name brands

A new Ipsos poll also finds that younger Americans are more likely to use food delivery apps compared to older Americans
49% of Americans strongly or somewhat agree that the quality of programming available to them has improved in the past year.
Television Survey

Why Americans think streaming TV is only getting better

49% of Americans agree that the quality of content available to them on streaming platforms has improved in the past year, according to the Ipsos Consumer Tracker.
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