Consumer Behavior

Image of a plate with steak and vegetables
Consumer Behavior Survey

Americans’ appetite for functional foods varies widely

Americans seek more foods and beverages that improve hydration, energy levels, focus/concentration, and provide longevity benefits, according to new data from the Ipsos Consumer Tracker
Connected CPG
Innovation Publication

Connected CPG: Winning formula in the tech-accelerated age

Connected CPG is tech-enabled CPG innovations with enhanced experience or business models, that aim to create a deeper connection with consumers.
Inflation nation
Public opinion Survey

Inflation nation

The inflation update in five charts.
Four things to consider when starting a social intelligence program
Social Media Publication

Four things to consider when starting a social intelligence program

Social intelligence requires more than just software. Here’s what you can expect.
What Do Online Consumers Really Think of Electric Cars in 2022
Sustainability Publication

What Do Online Consumers Really Think of Electric Cars in 2022

Social data reveals how consumers feel about new Electric Vehicle (EV) models
peeking
Coronavirus Survey

The pandemic is over. Welcome to the endemic.

In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
How social insights help fashion brands stay on trend
Consumer Behavior Publication

How social insights help fashion brands stay on trend

To keep up with trends in conscious consumption, sustainability, and emerging technologies, fashion brands need better consumer intelligence.
Inflation is Americans’ Top Concern, And It’s Not Going Away
Economy Publication

Inflation is Americans’ Top Concern, And It’s Not Going Away

COVID is no longer the leading concern for consumers – inflation is now at the top. Here’s what businesses should know.
people jumping into a lake
COVID-19 Survey

Have we found the new – or at least the current – normal?

In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
Men’s Beauty: Evolving Attitudes and Fresh Insights
Consumer Behavior Publication

Men’s Beauty: Evolving Attitudes and Fresh Insights

Revisit our on demand webinar for a deep dive into evolving attitudes and behaviors related to male grooming, skincare and cosmetic usage.

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