Consumer Behavior

In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.

Please join Ipsos’ Sean Simpson to hear the latest insights from Allianz Partners USA’s 14th annual Vacation Confidence Index.

In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.

Everyone has heard of CBD. It’s on the lips of college students, fifty-somethings, maybe even your parents, and it's (allegedly) making everyone feel much more relaxed.

In less than five minutes of reading time, we’ll give you all the data and context you need to get you up to speed on wave 54 of the Ipsos Coronavirus Consumer Tracker.

Connected CPG is tech-enabled CPG innovations with enhanced experience or business models, that aim to create a deeper connection with consumers.

The inflation update in five charts.

Social intelligence requires more than just software. Here’s what you can expect.

Social data reveals how consumers feel about new Electric Vehicle (EV) models