Consumer Behavior


Consumer Behavior Publication

Nudging Job Spaces to Change Consumer Behavior

Discover how Behavioral Science principles transform jobs-based insights into actionable brand growth strategies.
Consumer Behavior Publication

On the Road to Automotive Advancement

In our latest Thought Starter, we hit the road to find out what Americans really think about changes in the automotive industry.

Global Consumer Confidence Remains Steady at 50.3 in October

China records the highest index score since tracking began with a 79.1 score in the Investment Index.

[WEBINAR] Triggering Behavioral Change

Hear Ipsos’ Jesse Itzkowitz discuss how to make (and break) consumer habits.
Society Publication

Are smart speakers helping Americans warm to automation?

How can you build a market for a cutting-edge product in an emerging field when people widely distrust it?
Business Survey

Global Consumer Confidence Comes in at 50.5

September sees a 0.1 point rise from June to 50.5.

[WEBINAR] Nudging Job Spaces to Change Consumer Behavior

Jobs to be Done is a hot topic in market research today because it is a customer centric approach to understanding consumer motivations

IIeX Behavior

Ipsos is delighted to be presenting at this year’s IIeX behavioral science conference.

Behavioral Science & Marketing Summit

Join Ipsos’ Namika Sagara who will be among the esteemed speakers presenting at this year’s Summit.