Consumer Behavior

There are many reasons people try to eat healthy. Some people try because they have to, for instance if they have a health issue. Others do so because they “want to” (e.g., they want to feel better in a swimsuit.) Each of these can pose an opportunity for a brand or product to fill that need, if the brand can learn some new habits, too.

Everything you need to know about the demographics of healthcare can be found in West Bloomfield, Michigan.

Hear our experts discuss research-based insights that will help brands develop simpler, more impactful, and persuasive advertising.

June's Global Consumer Confidence Index shows steadiness after a three-month drop of just 0.1 points.

Behavioral science experimentation has become increasingly widespread over the past few years, but there still exists a void between academia and industry. Is your business leveraging these advanced insights?

Martha Vences-Nieves is a mother of 10-month-old, fraternal twin boys and is in the process of getting a divorce. The 42-year-old Chicagoan knows some people who live in her condo building and spends time with friends and family. But she sometimes feels loneliness. She feels most isolated when she’s at home.

For anyone who wants to learn more about customer experience and behavioral science, video game legend Super Mario is a great metaphor.

This May sees the Global Consumer Confidence Index rise by 0.4 points

Sales success can be achieved by gaining a holistic view of consumers' path to purchase, the dynamics of online behaviour, and combined with tactical research.