Consumer Behavior

Behavioral science experimentation has become increasingly widespread over the past few years, but there still exists a void between academia and industry. Is your business leveraging these advanced insights?

Martha Vences-Nieves is a mother of 10-month-old, fraternal twin boys and is in the process of getting a divorce. The 42-year-old Chicagoan knows some people who live in her condo building and spends time with friends and family. But she sometimes feels loneliness. She feels most isolated when she’s at home.

For anyone who wants to learn more about customer experience and behavioral science, video game legend Super Mario is a great metaphor.

This May sees the Global Consumer Confidence Index rise by 0.4 points

Sales success can be achieved by gaining a holistic view of consumers' path to purchase, the dynamics of online behaviour, and combined with tactical research.

Join us for a complimentary webinar as we outline three principles from behavioral science that enable brands to provide a consistent and powerful message across different media and markets.

Products Packaged in Paper/Cardboard Perceived as Being More Attractive and Higher Quality by Roughly Two Thirds

This month's global consumer confidence reaches 50.9

When it comes to understanding people today, surface level discussions often fail to uncover the real truth. So when we set out to reveal the reality of middle class American families, we went deep — sending in experts from Ipsos’ Ethnography Center of Excellence (ECE) to immerse themselves with families, and tapping into the Ipsos Behavioral Science Center to interpret findings.