Consumer Behavior

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
Consumers Survey

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.
Image of server rack
Consumer Behavior Survey

AI data centers are unpopular with most Americans

A majority of Americans would oppose having a data center in their community, according to the Ipsos Consumer Tracker
image showing person shopping on a computer
Consumer Behavior Survey

If you trust AI recommendations generally, you trust them for most things

Americans' trust in AI product recommendations are reasonably consistent across a wide range of products and services tested, according to the Ipsos Consumer Tracker
Image showing man serving a cup of coffee
Consumer Behavior Survey

Here's how many Americans have money left after they pay their bills

Two in five Americans say bills take up all their money, according to the Ipsos Consumer Tracker. While concerning, it's also dropped since earlier this year.
Image of woman wearing a mask
Consumer Behavior Survey

Seven years in, few see COVID as a threat

Seven years since the start of the pandemic, only 11% of Americans view COVID-19 as a very high or high threat to themselves personally, according to the Ipsos Consumer Tracker
image of hand pumping gas
Consumer Behavior Survey

Americans are well aware of gas prices' rise

Two in three Americans say they are driving less as a result of rising gas prices, according to the Ipsos Consumer Tracker
The Ipsos Vibe Check: Here's how Americans feel about the government this week
Consumer Behavior Survey

The Ipsos Vibe Check: Here's how Americans feel about the government this week

With everything going on in the U.S. these days, we asked Americans: How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel?
The global ripple effect of the war in Iran
Polling Survey

The global ripple effect of the war in Iran

Five charts on how other countries are responding to the effects of the war and how the U.S.’ reputation has fared over the past year
Photo of a person paying with a credit card at a retail store
Consumer Behavior Survey

Americans are seeing more sales, and also looking for more ways to pay over time

More Americans (35% up from 29%) say they are more likely to shop with places that offer buy-now-pay-later options, according to the latest data from the Ipsos Consumer Tracker
Image showing a sundial with astrological signs
Consumer Behavior Survey

Only half of Americans can answer, 'what’s your sign?'

Americans over the age of 55 are the only age group to have a majority who know their astrological sign, according to new data from the Ipsos Consumer Tracker
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