Consumer Behavior

Three in four Americans say caffeine is needed to get them through the morning, and half say they need it to get through the afternoon, according to new data from the Ipsos Consumer Tracker.

More Americans are feeling “comfortable” with their economic situation since this time last year

Flavor, quality of ingredients and affordability are the most important factors when Americans describe their perfect foods, according to new data from the Ipsos Consumer Tracker.

Americans over the age of 55 are far more likely than 18- to 34-year-olds to practice basic health maintenance, according to new data from the Ipsos Consumer Tracker.

A sizable majority of Americans say that tariffs will lead to higher prices, according to new data from the Ipsos Consumer Tracker.

Sizeable majorities of Americans are interested in supplements in just about every category, according to new data from the Ipsos Consumer Tracker.

Since last year, more Americans want brands to take a stand on political issues, according to new data from the Ipsos Consumer Tracker.

According to the Ipsos Consumer Tracker, Americans prioritize substance over style when it comes to premium or "splurge" purchases.

Fifth annual event to be held in St. Louis and virtually this September