Consumer Behavior

Only one in three Americans think dynamic pricing would allow them to get deals, according to the Ipsos Consumer Tracker.

Americans are cautiously optimistic about 2026 — for themselves personally, at least — according to the Ipsos Consumer Tracker.

"Saving more money" is the most popular New Year's resolution for 2026, according to new data from the Ipsos Consumer Tracker

On all levels, from close in “me personally” and “my job” out to “the country” Americans saw a small dip in how we rated the year 2025, according to new data from the Ipsos Consumer Tracker.

The gifts Americans plan to give are closely aligned with what Americans want to receive, according to new data from the Ipsos Consumer Tracker

Gift cards and clothing are the most popular gift categories, and growing bigger — as are food and beverages, according to the Ipsos Consumer Tracker

People care more about things that obviously impact their personal finances day-to-day like gas prices and interest rates, and less about things that economists watch a lot, like GDP and employment rates, according to new data from the Ipsos Consumer Tracker.

Women are much more concerned about shipping taking too long for online shopping, according to new data from the Ipsos Consumer Tracker

One in four Americans say they plan to travel 100 miles or more for the holidays, stable compared to last year, according to the Ipsos Consumer Tracker