Consumer Behavior

Americans over the age of 55 are far more likely than 18- to 34-year-olds to practice basic health maintenance, according to new data from the Ipsos Consumer Tracker.

A sizable majority of Americans say that tariffs will lead to higher prices, according to new data from the Ipsos Consumer Tracker.

Sizeable majorities of Americans are interested in supplements in just about every category, according to new data from the Ipsos Consumer Tracker.

Since last year, more Americans want brands to take a stand on political issues, according to new data from the Ipsos Consumer Tracker.

According to the Ipsos Consumer Tracker, Americans prioritize substance over style when it comes to premium or "splurge" purchases.

Fifth annual event to be held in St. Louis and virtually this September

Only one in three Americans think dynamic pricing would allow them to get deals, according to the Ipsos Consumer Tracker.

Americans are cautiously optimistic about 2026 — for themselves personally, at least — according to the Ipsos Consumer Tracker.

"Saving more money" is the most popular New Year's resolution for 2026, according to new data from the Ipsos Consumer Tracker