Consumer Behavior

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
Consumers Survey

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.
Photo of man staring out onto water
Consumer Behavior Survey

World War III is Americans' new top apocalyptic worry

Since last year, there's been a 5-point jump in Americans fearing World War III, followed by an equal jump in those fearing total economic collapse, according to new data from the Ipsos Consumer Tracker
Image of man yelling into phone
Consumer Behavior Survey

Half of Americans report being a victim of a scam or identity theft in the last year

The number of Americans who say they have been the victims of a scam has increased 10 points in the last year, according to the Ipsos Consumer Tracker
Image of hands reaching out
Consumer Behavior Survey

Generative AI use is getting more mainstream in America

More people are using AI tools, and the number of those using them often is on the upswing, according to new data from the Ipsos Consumer Tracker
Most Americans believe the travel experience has gotten worse in the last year
Consumer Behavior Survey

Most Americans believe the travel experience has gotten worse in the last year

A new Ipsos poll also finds that half of Americans are likely to avoid booking trips by plane in the next six months
Photo of woman looking at a smartphone
Consumer Behavior Survey

Most women think phones have gotten too big

Half of Americans (51%) feel modern phones are becoming too wide to grip securely, according to new polling from the Ipsos Consumer Tracker
photo of mother and daughter grocery shopping together
Consumer Behavior Survey

Americans' private-label purchases are rising amid the gas price crunch

More Americans (69%) now say they're buying more private-label products these days, up from 59% in August, according to the Ipsos Consumer Tracker
photo of two people listening to records together
Consumer Behavior Survey

Couples who collect mostly collect different things

One in five people say they collect things, but different things than their partner, according to the Ipsos Consumer Tracker
photo of man wearing a knit hat using a computer
Consumer Behavior Survey

Americans think AI is already having a profound effect on society

Americans rank AI and cybersecurity as the No. 1 and 2 advances that will have an impact on society, followed closely by advanced mobile phone tech, according to new polling from the Ipsos Consumer Tracker
photo of person's feet while running
Consumer Behavior Survey

Americans think they need to keep up with AI, but AI needs to slow down

Two in three Americans (66%) think that the pace of AI development is too fast, but even more (76%) think that people also just need to keep up with it, according to new polling from the Ipsos Consumer Tracker.
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