Consumer Behavior

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Consumer Behavior Survey

AI has a PR problem with Americans

Only 38% of Americans say the coverage of AI they see in the news is mostly favorable, down from 44% a year ago, according to new data from the Ipsos Consumer Tracker.
Shopper Survey

Half of Americans Say They’ll Shop for Deals this Black Friday and Cyber Monday, Spending Nearly $475 on Average

Clothes, Toys, Beauty & Fragrance Top the Wish List, Along with Big-Ticket Items Like TVs
Public opinion Survey

The Desertification of Main Street: Where Has Everybody Gone?

An Ipsos Global Advisor Study of Shopping Behaviors
Affluent Survey Survey

The Ipsos Affluent Intelligence Group Releases Fall 2017 Ipsos Affluent Survey

Survey Spotlights “Affluencers” – The Powerful New Target Group that Drive Purchases Across Categories
Government Survey

Consumer Confidence National Index Reaches All-Time High

Setting an all-time high, this month’s global Consumer Confidence National Index has risen to 50.5.
International Survey

Mondelēz International publishes Ipsos’ first outcome assessment for Cocoa Life in Indonesia

The report demonstrates how Cocoa Life is progressing in its ambition to improve livelihoods among cocoa farmers and communities in the third largest cocoa-producing country in the world.
Government Survey

Ipsos Global Consumer Confidence Index Hits New Record High of 49.3

Overall Confidence No Longer Growing in Largest Economies, Global Expectations Index Plateauing
Government Survey

Ipsos Global @dvisor: Global Consumer Confidence Is at Seven-Year High

Global Primary Index Hits Record-High Level of 48.9 in August 2017
Qualitative Event

[WEBINAR] Leveraging the Irrational Using Qual

Behavioral Science is a hot topic in our industry, and it’s providing new insight into how people really make decisions.
Public opinion Survey

Reuters/Ipsos Data: Buy America

Reuters/Ipsos data on buying American products.
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