Consumers

Three in four Americans plan to watch the Super Bowl in 2024, and one in five plan to bet on it, according to the Ipsos Consumer Tracker

Revisit our webinar exploring the potential of consumers’ sustainability perceptions to transform packaging appeal.

Only 43% of people trust AI tools not to discriminate or show bias towards any group of people; however, they actually trust AI slightly more than they trust humans (only 38%), according to the Ipsos Consumer Tracker.

Gas prices are down over the last year, but more than half of Americans (56%) still erroneously think prices are going up, according to the Ipsos Consumer Tracker.

To harness and grow this nascent optimism, brands must prioritize empathy by putting people first and focusing their communication on how AI benefits their consumers, not the brand.

Revisit our foresight webinar featuring new data and interviews with industry experts exploring how shifts in the economy, technology and society at large are restructuring teen behaviors.

Revisit our recorded webinar exploring obesity, weight loss, and the broader implications for sectors from healthcare to food and beverage.

Americans think 2023 was better than the three years before, according to the Ipsos Consumer Tracker

More than half of consumers say an authentic brand is honest, while only one in four say an authentic brand is committed to quality goods and services, according to the Ipsos Consumer Tracker