Consumers


Consumers Publication

So Much to Lose: Changing landscape of obesity in America

Revisit our recorded webinar exploring obesity, weight loss, and the broader implications for sectors from healthcare to food and beverage.
Consumers Survey

Americans say 2023 was a good year, and think 2024 will be even better

Americans think 2023 was better than the three years before, according to the Ipsos Consumer Tracker
Consumers Survey

Here's what the 2023 word of the year, 'authentic,' means for brands

More than half of consumers say an authentic brand is honest, while only one in four say an authentic brand is committed to quality goods and services, according to the Ipsos Consumer Tracker
Consumers Survey

Some of Americans' concerns about AI are waning

Americans are growing more likely to say that AI has more benefits than drawbacks, according to the Ipsos Consumer Tracker
Consumers Survey

Shopping continues to bounce back to pre-pandemic levels

Fewer people say they have experienced shipping delays during holiday shopping, compared to 2021, according to data from the Ipsos Consumer Tracker
Consumers Publication

2023 Holiday Countdown Calendar

The countdown to the holidays is officially here!
Consumers Survey

Americans expect a COVID surge in winter

Three in five Americans (61%) think there will be a spike in COVID cases this winter, which is about flat from the same time last year, according to new data from the Ipsos Consumer Tracker.
Economy Survey

Americans have more confidence in the economy than a year ago

Americans are more confident than they were a year ago in investing in the stock market (43% say they are confident now vs. 34% a year ago); taking out a loan (43%/35%); buying a new home (36%/31%), according to new polling from the Ipsos Consumer Tracker.

There’s strong bipartisan support for Biden’s executive order on AI

More than 70% of Democrats and Republicans support developing standards to test that AI systems are safe, according to new polling from the Ipsos Consumer Tracker