Consumers

[WEBINAR] 2026 KEYS: Dialing Up the 'S' in Sustainability
Consumers Events replay

[WEBINAR] 2026 KEYS: Dialing Up the 'S' in Sustainability

Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.
image showing that 41 percent of Americans believe AI has more benefits than drawbacks
Consumers Survey

Some of Americans' concerns about AI are waning

Americans are growing more likely to say that AI has more benefits than drawbacks, according to the Ipsos Consumer Tracker
Image showing that 33 percent of Americans have experienced holiday shipping delays in 2023
Consumers Survey

Shopping continues to bounce back to pre-pandemic levels

Fewer people say they have experienced shipping delays during holiday shopping, compared to 2021, according to data from the Ipsos Consumer Tracker
Understanding the context of consumption moments
Consumers Publication

Understanding the context of consumption moments

A more accurate, granular, and timely understanding of context is increasingly critical to developing strategies that stand out, and ensuring your brand success.
Humanizing AI: Real human data to generate and predict real innovation success
Consumers Publication

Humanizing AI: Real human data to generate and predict innovation success

Unlock the secrets of innovation success with AI by infusing models with real human data, as 'Humanizing AI' reveals the pivotal role authentic interactions play in predicting the next big thing.
2023 Holiday Countdown Calendar
Consumers Publication

2023 Holiday Countdown Calendar

The countdown to the holidays is officially here!
The power of hybrid communities
Consumers Publication

The power of hybrid communities

Our video series explores how hybrid communities enable a more holistic understanding of the human experiences.
chart showing that 61 percent of Americans think there will be a COVID spike this winter
Consumers Survey

Americans expect a COVID surge in winter

Three in five Americans (61%) think there will be a spike in COVID cases this winter, which is about flat from the same time last year, according to new data from the Ipsos Consumer Tracker.
chart showing that 43 percent of Americans are confident in investing in the stock market
Economy Survey

Americans have more confidence in the economy than a year ago

Americans are more confident than they were a year ago in investing in the stock market (43% say they are confident now vs. 34% a year ago); taking out a loan (43%/35%); buying a new home (36%/31%), according to new polling from the Ipsos Consumer Tracker.
Chart showing that 78 percent of Republicans support AI safety standards
Artificial Intelligence (AI) Survey

There’s strong bipartisan support for Biden’s executive order on AI

More than 70% of Democrats and Republicans support developing standards to test that AI systems are safe, according to new polling from the Ipsos Consumer Tracker
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