Consumers

Some may question whether bank branches are even needed anymore, but Ipsos research presents an opportunity to refocus consumers on the role of a bank.

We share data exploring ways consumers are changing their buying decisions as inflation soars.

Ipsos has identified six drivers of customer experience, only three of which relate to convenience. The other three are enjoyment, belonging, and status.

Listen in as we reveal why most ad campaigns fail and how successful brands incorporate personal, social, and cultural meanings to our everyday lives.

SMS, social media, and streaming… oh my! There’s no doubt that technology advancements are shaping the way teens connect with everyone and everything, including brands.

There is no debate that omnichannel is on the rise. What is important to understand is how this space will continue to evolve in 2022.

In 30-country survey, two-thirds say they now pay more for transportation, food and drink, and utilities than they did six months ago.

Getting an accurate and complete answer to the question of who you compete with is critical.

The future of food and eating is being changed by factors like food delivery, fake meat and ghost kitchens. Here are the trends and people that will shape how food growers to retailers market and sell their products in the coming years.