Consumers


People still largely prefer humans to create content, not AI

About three in four Americans want humans to create news and entertainment content, according to the Ipsos Consumer Tracker. Two in three want humans making their marketing and even art content.

Half of Americans don’t know electric vehicle tax credits are expiring; few are planning a purchase

Just four in ten Americans say they’re familiar with the electric vehicle tax credits expiring, according to the Ipsos Consumer Tracker. Men (52%) and higher-income households (56%) were more likely to be familiar.

Fewer Americans are planning to cut back on items due to tariffs

Are Americans less worried about tariffs? Across each of the product categories we asked about, none saw a rise in people saying they would cut back, according to the Ipsos Consumer Tracker.
Consumers Survey

Americans are getting less happy with their commutes

The number of Americans who say they're satisfied with their commute has dropped 13 percentage points in just one year, according to the Ipsos Consumer Tracker
Consumers Survey

People are split on whether news coverage of AI is favorable

Americans' views of AI media coverage are pretty even: A little fewer than half say they see favorable news or movie coverage of AI, according to the Ipsos Consumer Tracker
Consumers Survey

Fewer Americans are cutting back on dining out

Fewer Americans say they're cutting back on dining out, according to the Ipsos Consumer Tracker
Consumers Survey

More Americans say their employer aligns with their political beliefs

More Americans now say their employer aligns with their personal political beliefs than last year, a 12-point jump to 61%, according to the Ipsos Consumer Tracker
Polling Survey

Getting value for their money is key for online shoppers

About 7 in 10 surveyed consumers believe price to be the most important factor when buying products online, and about half say having quality for a low price is a main selling point, according to an Ipsos survey commissioned by Temu.
Consumers Publication

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