Consumers

[WEBINAR] 2026 KEYS: Dialing Up the 'S' in Sustainability
Consumers Events replay

[WEBINAR] 2026 KEYS: Dialing Up the 'S' in Sustainability

Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.
Chart showing that 65 percent of Americans say they’re satisfied with their commute, a drop of 13 points since 2024
Consumers Survey

Americans are getting less happy with their commutes

The number of Americans who say they're satisfied with their commute has dropped 13 percentage points in just one year, according to the Ipsos Consumer Tracker
Chart showing that 44 percent of Americans say most of the news they see about AI is favorable
Consumers Survey

People are split on whether news coverage of AI is favorable

Americans' views of AI media coverage are pretty even: A little fewer than half say they see favorable news or movie coverage of AI, according to the Ipsos Consumer Tracker
Chart showing that the number of Americans who say they're cooking at home more is dropping
Consumers Survey

Fewer Americans are cutting back on dining out

Fewer Americans say they're cutting back on dining out, according to the Ipsos Consumer Tracker
Chart showing that three in five Americans believe their company aligns with their personal political beliefs
Consumers Survey

More Americans say their employer aligns with their political beliefs

More Americans now say their employer aligns with their personal political beliefs than last year, a 12-point jump to 61%, according to the Ipsos Consumer Tracker
Getting value for their money is key for online shoppers
Polling Survey

Getting value for their money is key for online shoppers

About 7 in 10 surveyed consumers believe price to be the most important factor when buying products online, and about half say having quality for a low price is a main selling point, according to an Ipsos survey commissioned by Temu.
Collective Innovation
Consumers Publication

Collective Innovation

Discover Ipsos' end-to-end innovation research services. Powered by the collective intelligence of Ipsos human and artificial intelligence experts and solutions.
Chart showing that 49 percent of Americans aren't sure what items are being affected by tariffs
Consumer Behavior Survey

Half of Americans want tariff price labels, and are unsure what's being tariffed

About half of Americans are uncertain what will be impacted by tariffs, according to the Ipsos Consumer Tracker
Chart showing that 45 percent of Americans who believe gas prices are rising, down from 56 percent in February
Consumer Behavior Survey

Fewer Americans think prices are rising

Across a range of staples and utilities, fewer people think they are paying higher prices than thought so in late February, according to the Ipsos Consumer Tracker
Chart showing that 27 percent of Americans report they have international travel plans in the works for summer 2025
Consumer Behavior Survey

Fewer Americans are planning summer travel

Americans are planning to do less this summer: Just 27% of Americans report they have international travel plans in the works for summer 2025 vs. 34% last summer, according to the Ipsos Consumer Tracker
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