Consumers

When it comes to product reviews, people trust authenticity/transparency, track record, relatability and their deals/offers, according to the Ipsos Consumer Tracker

One in four Americans say they expect to use AI like ChatGPT to help with gift ideas or shopping lists, with even higher numbers among young adults, according to the Ipsos Consumer Tracker

A growing number of Americans say they've canceled streaming services or are putting off car and home repairs, according to the Ipsos Consumer Tracker

Hear more about how “Made in America” matters and how to leverage it effectively, and how to tap the nuances of the American Dream across different demographics to tailor your products, innovation pipeline and your messages.

When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.

Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker

About three in four Americans want humans to create news and entertainment content, according to the Ipsos Consumer Tracker. Two in three want humans making their marketing and even art content.

Just four in ten Americans say they’re familiar with the electric vehicle tax credits expiring, according to the Ipsos Consumer Tracker. Men (52%) and higher-income households (56%) were more likely to be familiar.

Are Americans less worried about tariffs? Across each of the product categories we asked about, none saw a rise in people saying they would cut back, according to the Ipsos Consumer Tracker.