Consumers

Are we ready for what may be the biggest disruption of the 21st Century?

In this article, we explore how behavioral science frameworks can be used to improve understanding around the digital consumer experience while revising in-market strategies.

Learn how retailers can improve how consumers decide which items to bring into their home (and how to return items that don’t spark joy), thereby solving a true consumer need and achieving a massive competitive edge.

Ipsos is delighted that our very own Brittany Calvert is among the industry’s next generation of leaders.

Marketing research is a creative world where we have the opportunity to come up with new and brilliant projects.

Discover how using behavioral science in your CRM can increase engagement and responsiveness to customer communications.

A new poll on behalf of GET Creative, a division of USA TODAY NETWORK, and the Charles Koch Institute shows that 67% of Americans believe technology has improved their generation's quality of life and 58% expect technology to continue improving quality of life for the next generation

This white paper fights back at the criticism of surveys, showing how they can measure behavior and predict an innovation’s success.

Empathy is a foundational element in the practice of market research, as it allows the researcher to go beneath the surface and dig deeper for the human emotions, connections, and motivations that fuel great insights.