Consumers

Join Ipsos’ Rob Hernandez and other expert panelists as they share their views on emerging trends and insights in the consumer packaged goods industry.

How can you build a market for a cutting-edge product in an emerging field when people widely distrust it?

This report speaks to clients to find out how to survive in a transforming market and handle the changes disruption brings.

By employing sensory product profiles to guide test designs, we expedite product testing, optimize and segment processes, and deliver on our promise of fast and agile research.

Learn more about what Americans are doing with their unused bank of vacation days.

More Than Half Agree that Small Businesses Selling “Handmade in America” Products will be Unintentionally Punished by Proposed Tariffs

Baking mixes offer a convenient option for anyone seeking fresh-from-the-oven treats but lacking the time to bake from scratch.

Ipsos is proud to be a sponsor of the #1 event for consumer insights leaders: The Marketing Research Event.

New poll on behalf of the DMI shows these three as the most important characteristics in Americans' decisions to purchase milk.