Consumers

Ipsos is delighted that our very own Brittany Calvert is among the industry’s next generation of leaders.

Marketing research is a creative world where we have the opportunity to come up with new and brilliant projects.

Discover how using behavioral science in your CRM can increase engagement and responsiveness to customer communications.

A new poll on behalf of GET Creative, a division of USA TODAY NETWORK, and the Charles Koch Institute shows that 67% of Americans believe technology has improved their generation's quality of life and 58% expect technology to continue improving quality of life for the next generation

This white paper fights back at the criticism of surveys, showing how they can measure behavior and predict an innovation’s success.

Empathy is a foundational element in the practice of market research, as it allows the researcher to go beneath the surface and dig deeper for the human emotions, connections, and motivations that fuel great insights.

Worker preparedness and consumer attitudes toward automation vary widely across countries

Emotions are a big factor in Affluencers drive for luxury goods and services. We tell you why.

Most Americans believe that the U.S. Food & Drug Administration should restrict plant-based beverage companies from using the word “milk” on product labels.