Consumers

Feel. Focus. Forge: Three moves to win Effies and grow brands
Consumers Publication

Feel. Focus. Forge: Three moves to win Effies and grow brands

The back half of the decade demands bigger ideas that survive turbulence, sharper consumer tensions in the brief, and braver craft that is intentionally uncommon and unmistakably branded.
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Consumers Survey

Automation Has Transformed the Way We Work

Worker preparedness and consumer attitudes toward automation vary widely across countries
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Consumers Publication

The New Dimensions of Luxury

Emotions are a big factor in Affluencers drive for luxury goods and services. We tell you why.
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Food & Beverage Survey

“Milk” Product Labeling in the U.S.

Most Americans believe that the U.S. Food & Drug Administration should restrict plant-based beverage companies from using the word “milk” on product labels.
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Social Media Publication

GenZ Social Engagement Best Practices

Hear innovative techniques that can help shed light on the true potential of social media for both brands and consumers.
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Product Development Event

[WEBINAR] Triggering Behavioral Change

Hear Ipsos’ Jesse Itzkowitz discuss how to make (and break) consumer habits.
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Consumers Event

[WEBINAR] Tackle CPG Disruption with Faster Speed to Insight

Join Ipsos’ Rob Hernandez and other expert panelists as they share their views on emerging trends and insights in the consumer packaged goods industry.
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Society Publication

Are smart speakers helping Americans warm to automation?

How can you build a market for a cutting-edge product in an emerging field when people widely distrust it?
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Management Publication

The Secret to Unleashing a Disruptive Brand? Stop Being a Victim

This report speaks to clients to find out how to survive in a transforming market and handle the changes disruption brings.
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Consumers Publication

Intelligent Product Test Design

By employing sensory product profiles to guide test designs, we expedite product testing, optimize and segment processes, and deliver on our promise of fast and agile research.
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