Consumers

Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardization across markets. However, their validity remains at risk from an age-old research problem: cultural bias.

In our global healthcare survey, only one in five people said they think the cost of healthcare for their family will get better in the next decade.

Amazon’s search for an additional headquarters city has suddenly made economic development a headline-grabbing topic. So what really drives business decisions in terms of where to invest? And how does that differ from the decisions people and families make each day in terms of where to vacation, or where to live?

At the heart of growing brands in ultra-competitive and crowded markets is an understanding of how people make choices

Launching a new draw game or modifying an existing game significantly can cause great apprehension. That is because it comes with significant risk to a Lottery’s on-going sales, and ultimately its contribution back to the State and good causes. How do you minimize such risk while ensuring resources allocated to product mix changes are used most efficiently?

New Ipsos study finds that there is strong consensus globally in opinion around the use of terms such as ‘natural’ on packaging. Key regional differences are highlighted in the report.

This May sees the Global Consumer Confidence Index rise by 0.4 points

The definitive link between corporate reputation and better business efficiency.

Nine in Ten Americans Believe That Consumers Should Be Able to Freely and Quickly Access Their Preferred Content on The Internet. For Another Three Quarters, Equal Access to the Internet is Seen to be a Right