Consumers

Americans are spending more on groceries since the start of the year, and most (74%) say it's because of inflation – but 25% also say it's because they're dining out less and cooking at home more, according to the Ipsos Consumer Tracker

Ipsos’ newest Petro-Convenience Experience Excellence Competitive Benchmark Report identifies the perks and pain points that make or break the forecourt through backcourt customer journey

How do I understand the deep motivations of my customers beyond demographics, but quickly, efficiently and in a way that can be easily translated into action?

How can I make high-impact innovation and creative decisions and align all my stakeholders quickly to achieve better success?

The digital world is now an integral part of the shopper journey. But here's the catch: it's not just about what they buy, but why they buy.

Three in five Americans with pets say owning a pet costs more than they expected, according to new data from the Ipsos Consumer Tracker.

While some of the hype arguably has slowed on generative AI, a majority of Americans (55%) still say they’re interested in learning more related skills, according to new data from the Ipsos Consumer Tracker.

Vice President Kamala Harris has a slight edge over former President Donald Trump in the overall confidence in 'your family’s future wellbeing' and 'the future of democracy in the U.S.' and is neck-and-neck on several other issues, according to the Ipsos Consumer Tracker.

Revisit our foresight webinar exploring how Americans spend their time off the clock, where leisure will go in the years to come, and opportunities for brands.