Consumers

Nearly three in four Americans say they have a credit card that gives them rewards, and two in three people with a rewards card prefer to use it because of the points it earns, according to the Ipsos Consumer Tracker

The number of Americans who say they're struggling economically is going down, according to the Ipsos Consumer Tracker, but it’s still arguably not great that a sizable part of the population can’t splurge on a nice-to-have after paying their need-to-have bills.

One in three Americans now say they believe COVID is a very low risk to them, personally, according to the Ipsos Consumer Tracker. Two years ago, only 10% of Americans said the same.

The Ipsos case study has been included in the 2024 NMSBA Neuromarketing Yearbook – take a look.

Watch our foresight webinar as we explore the future of wellness and how businesses across industries can support consumers with their goals.

Marketers need to move away from static brand growth models towards more dynamic contextual brand choice models that respond to the ever-changing context in which brands and their consumers live.

Read our latest article highlighting an Ipsos framework for how businesses can measure, understand and leverage consumer emotions.

Only about half (7 of the 15) of the retail petroleum brands measured in Ipsos’ study are performing at or above average consumer expectations.

Interest in watching the March Madness college basketball tournaments is rising, according to new data from the Ipsos Consumer Tracker