Market Research

Calibrating Synthetic Confidence
Artificial Intelligence (AI) Publication

Calibrating Synthetic Confidence

Read more about why synthetic data requires a new, rigorous approach to measuring confidence and the Ipsos framework for recalibrating statistical methods.
Driving authentic engagement in large online communities
Market Research Publication

Driving authentic engagement in large online communities

Ipsos online communities offer the unique ability to move seamlessly between qual and quant research - here's how we deliver authentic human context at scale.
Getting It Right Podcast
Brands Publication

Getting It Right Podcast

Listen in for inspiring insights to think differently about brands, brand strategy and brand growth.
When and how to reenter face-to-face qualitative
Qualitative Publication

When and how to reenter face-to-face qualitative

We explore three considerations as you start bringing back in-person qualitative research projects.
A Metaverse Users Want
User Experience Publication

A Metaverse Users Want

Revisit our on demand webinar to hear what consumers want of immersive platforms like VR and metaverse-like experiences.
Ipsos MMA named a leader in Marketing Measurement and Optimization solutions by Independent Research and Advisory Company
Market Research Survey

Ipsos MMA named a leader in Marketing Measurement and Optimization solutions

Forrester names Ipsos MMA a Leader in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022 Report.
Healthcare Research with Black Americans
Healthcare Publication

Healthcare Research with Black Americans

We share 7 tips to consider when undertaking market research with Black Americans or any minority population.
Ipsos ranked #1 Most Innovative Market Research Company
Market Research Publication

Ipsos ranked #1 Most Innovative Market Research Company

Ipsos is proud to announce that we have retained the rank of #1 Most Innovative Market Research Company by GreenBook’s GRIT report for the third consecutive year.
Drone
Market Research Survey

Global Survey Highlights Continued Opposition to Fully Autonomous Weapons

A new Ipsos survey finds an average of 61 percent of adults across 28 countries oppose the use of lethal autonomous weapons systems
[WEBINAR] Compelling Storytelling With Thought Leadership Research
Market Research Event

[WEBINAR] Compelling Storytelling With Thought Leadership Research

Join us for a complimentary webinar to hear how thought leadership research can help your organization move forward!
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