Market Research


Trends & Prospective Publication

ON THE MENU: Where is the next growth for food and beverage?

View our on-demand Food Summit sessions exploring recipes for continued growth in the food and beverage industries.
Marketing Publication

Activating Success: Unified Marketing Measurement Best Practices

Featuring seasoned marketers, listen in as we explore best practices in data driven planning and activation.
Market Research Publication

Driving authentic engagement in large online communities

Ipsos online communities offer the unique ability to move seamlessly between qual and quant research - here's how we deliver authentic human context at scale.
Brands Publication

Getting It Right Podcast

Listen in for inspiring insights to think differently about brands, brand strategy and brand growth.
Qualitative Publication

When and how to reenter face-to-face qualitative

We explore three considerations as you start bringing back in-person qualitative research projects.
User Experience Publication

A Metaverse Users Want

Revisit our on demand webinar to hear what consumers want of immersive platforms like VR and metaverse-like experiences.

Ipsos MMA named a leader in Marketing Measurement and Optimization solutions

Forrester names Ipsos MMA a Leader in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022 Report.
Healthcare Publication

Healthcare Research with Black Americans

We share 7 tips to consider when undertaking market research with Black Americans or any minority population.
Market Research Publication

Ipsos ranked #1 Most Innovative Market Research Company

Ipsos is proud to announce that we have retained the rank of #1 Most Innovative Market Research Company by GreenBook’s GRIT report for the third consecutive year.