Marketing

Ipsos is delighted to be a sponsor of this year’s CMO Day featuring high-level content, disruptive solution providers, and enhanced networking opportunities.

Ipsos is pleased to be a sponsor of City Nation Place Americas – a forum for place branding and place marketing for nations, regions, states and cities across the USA, Canada, Latin America and the Caribbean.

Can marketers use Byron Sharp’s principles to help them launch successful innovations?

Duke-Ipsos Research Center and Think Tank announces Lowe’s as their tenth Board Member

This paper provides a detailed review of considerations each brand should be mindful of to ensure the longevity of their success.

Consumers rely more than ever on brands to help them simplify their choices. Brands that leverage this consumer need are more likely to capture growth opportunities.

Ipsos Marketing Expands Innovation Offer with Next Generation Approach to Screening Simple Stimuli

How to Keep Up with the Pace of Business in the New Reality

As marketing and strategy are increasingly challenged to become more consumer-centric, Ipsos' Advisory Services combines the rigor of management consulting with the rich consumer understanding of market research, all complemented with the actionability of a marketing agency.