Marketing

Can marketers use Byron Sharp’s principles to help them launch successful innovations?

Duke-Ipsos Research Center and Think Tank announces Lowe’s as their tenth Board Member

This paper provides a detailed review of considerations each brand should be mindful of to ensure the longevity of their success.

Consumers rely more than ever on brands to help them simplify their choices. Brands that leverage this consumer need are more likely to capture growth opportunities.

Ipsos Marketing Expands Innovation Offer with Next Generation Approach to Screening Simple Stimuli

How to Keep Up with the Pace of Business in the New Reality

Using techniques developed from the intersection of traditional statistical analysis and computer science, Ipsos is able to leverage existing and new types of data, integrate multiple sources of data, and leverage new analytic techniques to create new insights. Advanced data analytics and data science facilitate better understanding of citizens, consumers, and your clients and stakeholders, allowing you to compete more effectively in tomorrow's business world.

As marketing and strategy are increasingly challenged to become more consumer-centric, Ipsos' Advisory Services combines the rigor of management consulting with the rich consumer understanding of market research, all complemented with the actionability of a marketing agency.

A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).