Marketing

Marketing Anchors: The case for capability in an era of transformation
Brands Publication

Marketing Anchors: The case for capability in an era of transformation

Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the U.S., UK, Canada and Australia.
market research luncheon cover
Consumer Behavior Event

Market Research Council Luncheon

Ipsos’ behavioral scientist, Jesse Itzkowitz, is delighted to be sharing his insight into How Behavioral Economics Is Changing Marketing and Marketing Research.
idea blocks
Marketing Publication

In a world of facts, ideas are king

Discover why compelling ads are more than just a checklist of behavioral triggers.
shoptalk logo
Marketing Event

ShopTalk

Join us at ShopTalk to hear Ipsos’ Mark Berry share insights into How Behavioral Science Informs Customer Touch Point Strategies.
economic analysis
Marketing Event

[WEBINAR] Evidence-Gap Analysis

Tactical approaches to articulate value and increase collaboration between HEOR and market access
lady shadow
Management Publication

The Secret to Unleashing a Disruptive Brand? Stop Being a Victim

This report speaks to clients to find out how to survive in a transforming market and handle the changes disruption brings.
Behavioral Science Marketing Summit
Product Development Event

Behavioral Science & Marketing Summit

Join Ipsos’ Namika Sagara who will be among the esteemed speakers presenting at this year’s Summit.
Winning the Social Media Marketing Game
Social Media Publication

Winning the Social Media Marketing Game

To win the social media marketing game, brands are increasingly using the behavioral insights offered by game theory to craft effective social media strategies.
AMA Marketing + Public Policy Conference
Marketing Event

[EVENT] AMA Marketing + Public Policy Conference

Join Ipsos’ Katie Ziemer who will be presenting at the AMA’s annual Marketing and Public Policy Conference – an event featuring a broad range of sessions highlighting the intersection where marketing and public policy meet.
Business Event

[WEBINAR] Make A Big Splash With Your Small Business

How does a small niche retailer remain competitive and survive in today's retail online/offline multi-billion dollar industry?
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